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SDMD
Steve Dayan, MD
Steven Dayan is the #1 Facial Plastic Surgeon in the country. I worked for him as the Video and Social Media Marketing Intern during the summer of 2019. During my time there I created many videos and graphics for the company's YouTube and Instagram.
Steven Dayan, the #1 plastic surgeon in the country, wanted to show a more personal look into his practice. Knowing this, I started a vlog series known as "The SDMD Interns" where I showed the practice through my eyes and uploaded them to YouTube and Instagram.
These videos that I created caught the attention of a professional media house. "Day In The Life of an Intern" is now being storyboarded for national distribution.
In addition to videos, I frequently made graphics to be featured on the company's instagram that has 14,000 followers. I wrote the captions and included relevant hashtags to expand the reach of the post.
SDMD's Instagram following jumped over a third the summer I was working and the content I made caught the eye of major industry leaders. After my summer with SDMD, they created a new role for "video marketing" which I helped create and define.
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